How Spain Renamed Duchess Of Alba To Its Ambitions

He was the wedding of the century in Spain. Yes, one of the most common wedding of the century (you almost a year now). The fact that the bride is one of the richest women of Spain and the incarnation of the aristocracy (according to the Guinness Book of Records, she is the person with the most titles in the world) would have been sufficient to attract attention.

But this was also his third marriage, and was married at 85, and the groom was 24 years younger, and he happens to be the officer, who lived until last week, € 1,500 a month salary ... How the media to oppose it? Especially when the marriage was preceded by three years of bitter upper-class soap opera: his daughter and the son against the marriage, the king, and even some journalists objected. But in the end got his way. He ignored the advice of the Royal and silenced the descendants of his legacy to be delivered to them in advance, a system that does not work very well the old King Lear.

And there was the second day, dressed in the traditional way Maja, as one of his ancestors, who once Goya painted and Sevillana dancing outside the church with shoes, a nod to the role of Ava Gardner involuntary Barefoot Contessa (1954). Only a Cayetana de Alba is not a simple Countess, but 20 times the Countess, Marquise 18 times, five times a duchess, and who knows what else.

I find the whole thing is amazing that so many people, has become the ideal of a free spirit, nonconformist, and opposition to a woman, he, of all people. And this is even more puzzling when one considers the change of perception suffered by the House of Alba of Spain, an incredible rebranding exercise, with this wedding is taking its final fulfillment.

Not long ago, in New Spain, which followed the death of General Franco, represented the same Duchess of Alba, everything was obsolete: Andalusia hated landed aristocracy, old money, stiffness, aristocracy aristocratic . When some of the farmers in countries occupied in Extremadura they had been cultivating for generations, she hunts with a group of lawyers and imposed an astronomical damages.

So it became known that, as the largest landowner in Spain, was to have huge amounts of money from EU funds to support farmers (some estimates put the figure of € 1.8 million per year). Already in 2006, the daughter of the most famous of Andalusia, where she received another title, there were riots in the streets of Seville. "What do I care about these people crazy?" Is famous phrase. And she was right, because they know that when things began to change in his favor.

It 'was a lot to do with the irresistible rise of celebrities in the industry in Spain in 1990, the bubble that stupidity, of course, with more material on the bubble in home prices in those years. Because, unlike in Britain, the Spanish royal family was out of bounds for the press, the House of Alba, more or less filled with the popular demand for the aristocratic gossip.

They have not disappointed a lot of marriages and divorces, a son who is riding champion and a womanizer, the daughter, who married (and divorced) a bullfighter ... and in the midst of all this duchess himself first ridiculed and harassed by the paparazzi, then hailed as a caring mother suffering, and finally consecrated as the perfect celebrity. And beloved, to the extent that the blind admiration of the masses for someone they barely know can be described as love.

Interestingly, it has not changed at all, not one bit. It was Spain that has changed. No one cares more for the landless, who are now foreign immigrants anyway, and what had been until now - the pride and distant forms of fantasy - is celebrated as a sign of independence of character. She does not have to do anything, the press has done everything. Your living your holidays in Ibiza in the early elite was recast as an "old hippie" and appearances on condescension scenarios were considered the proximity of the "people". The climax came when a television biopic, as realistic as Tolkien, almost made her look like some kind of feminist and anti-Franco.

After all, the housing bubble in Spain and had turned in a country of proud owners. What could be more natural than to come to terms with the landowners? Not to mention how many people today can relate to a man, serving just over € 1,500 per month.

Search